Olio Piro

Launched in the United States in 2020 by Romain Piro and Marie-Charlotte Piro, Olio Piro produces an exceptionally high-quality Extra Virgin Olive Oil, characterised by its high antioxidant content and appreciated for its distinctive flavour and outstanding health benefits. Olio Piro is produced in Tuscany, on the slopes of Mount Amiata, an area renowned for its ideal soil and climate conditions for olive cultivation. Winner of international competitions and the subject of prestigious collaborations, including Eleven Madison Home for Eleven Madison Park, Olio Piro is helping to redefine the ultra-premium Extra Virgin Olive Oil category on the international stage. The brand is built around key values including respect for nature, innovation, sustainability, and a constant pursuit of excellence at every stage of the production process.

WHAT WE HAVE DONE TOGETHER

Making Business Happen initially conducted an in-depth market analysis and research project for Olio Piro, focusing on Germany, Japan, and the United Kingdom. The objective was to gain a deeper understanding of local Extra Virgin Olive Oil market dynamics, identify development opportunities, and define the most effective market entry strategies.Following this initial analytical phase, Making Business Happen supported Olio Piro in its international market development, with a primary focus on Canada, Germany, and Japan, supporting the brand across positioning, commercial networking, and international growth activities