Our Digital Temporary Export Management project, launched in October 2024, supported Wal Toush in expanding into new markets, focusing on MENA countries, the United States, Canada and Mexico. We conducted an in-depth market analysis, profiled and selected key business contacts, in particular importers and distributors specialized in the professional haircare sector. Our action included direct missions in the Middle East, Saudi Arabia and Kuwait. In addition, we presented the two brands and helped create brand awareness of the two Wal Touch brands, in strategic markets where the company is not yet present. With Making Business Happen, Wal Toush has expanded its international visibility and consolidated its image as an innovative and sustainable leader in the Made in Italy haircare sector and activated promising commercial relationships to expand its distribution abroad.