Di Cristian Dessert

With more than 4 generations of experience and passion for baked goods, DiCristian Dessert’s frozen pastries has reached an outstanding internationalization.


brand positioning
strengthening brand image

We were able to learn Cristian’s passion for the art of pastry-making in May 2022. With his new revolutionary product the “Babarattolo”, Making Business Happen has been working on opening new market opportunities  and showing the world the magnificent tradition of this Neapolitan dessert. Our team at Making Business Happen was able to prepare the brand for internationalization by strengthening their brand image, their packaging efficiency and positioning of the product, so the team could work in a second phase as Digital Temporary Export Managers to introduce Cristian’s art in more than 30 countries. The synergy of these actions created extraordinary business partnerships with distributors and buyers around the world.