Making Business Happen was chosen as DUKA’s strategic partner, not only to define the product’s unique identity as “coffee with bubbles”, but also to plan its expansion into international markets. Our knowledge of the food & beverage sector and the tailored approach have allowed DUKA to overcome the typical challenges of entering new markets. Today, DUKA Il Moro di Firenze can boast a presence in key markets such as the United States (USA), Saudi Arabia (KSA) and MENA (Middle East and North Africa). This success is the result of a synergic work that included: Concept development, brand and social media management: creation of a strong coordinated image and a captivating narrative that would enhance DUKA’s Florentine nature and innovation, distinguishing it in the beverage panorama. Export Management Strategies: identification and penetration of the most promising markets, management of logistical and regulatory complexities, and creation of strategic partnerships for distribution. The partnership with Making Business Happen has allowed DUKA to bring the taste and style of Florence beyond the Italian borders, making “sparkling coffee” an experience appreciated internationally.