From the province of Abruzzo to international markets. The success story of the Pavone brothers’ “Italian aperitif”.
WHAT WE HAVE DONE TOGETHER
increase market share
Fox Bar Italia is a leading company in the production of snacks&nuts for the aperitif with attention to the health and new food needs of international consumers providing vegan & gluten free options. Making Business Happen supported the repositioning of the brand in new niche markets, from GDO to premium gourmet stores and vending machines. We started the collaboration in 2014, closely supervising and coordinating their brand promotion and their international development & marketing office. Furthermore, as D-TEM we supported the company in preparing international fairs and shows by scheduling business meetings and organizing networking events. Our new challenge for 2023 is to support the company in launching their new Cocktail Collection “Ready to Drink” paired with gourmet chips, an innovative and smart concept designed for private customers in the hospitality industry.