The collaboration between Making Business Happen and Frantoio Pruneti started in 2015. Gianni and Paolo are fourth generation of extra virgin olive oil producers who wanted to make their product known outside of Tuscany. We worked together carefully on their brand equity building, focusing on innovation and repositioning of the brand and its international commercial development. We accompanied the strengthening of this internationalization process, particularly by managing to identify trade partners in the US and EU markets. Furthermore, we developed the Pruneti Extra Gallery and the new concept “100% Pruneti The Art of Health Living”, with the intention of creating a concept store focused on communicating the culture of extra virgin olive oil linked to a healthy, natural and sustainable lifestyle. Today Pruneti is a brand immediately recognisable for its excellence and it exports to more than 30 countries.