Making Business Happen supports the company through a strategic and commercial development journey, with a focus on internationalization and strengthening the brand’s market positioning. Activities include the development of international markets — particularly the United States, United Kingdom, Middle East, and European Union — through the organization of business missions and the establishment of qualified contacts with importers, distributors, specialized retailers, and Ho.Re.Ca. operators. At the same time, Making Business Happen supports Oilalà in identifying potential Italian and international investors, enhancing the overall attractiveness of the business project and creating new opportunities for growth. The collaboration also includes the development and conceptualization of Oilalà’s new cosmetics line, based on extra virgin olive oil as a distinctive ingredient, thereby expanding the brand’s growth opportunities into high-value-added sectors. Making Business Happen also supports Oilalà in strengthening its brand identity and market presence through the development of a renewed visual identity, the design of new catalogues, and the management of the brand’s social media communication.